You know that one K-beauty store in Koreatown that I raved about a long time ago? If you don't know about it, it's called The Mask Bar. It has been more than a year since I've written that blog post and I am ecstatic to tell you that they opened a new shop in SoHo!
The new store is located at 443 Broadway, NY, NY 10013. It is a block away from the N, Q, R, MTA Canal train station and near stores like American Apparel, CB2, MUJI and Footlocker.
This is honestly a small shop, definitely much smaller than the one in Ktown but it is nicely packed with Korean beauty goodness!
The reason for this visit to The Mask Bar in SoHo was because of Jennifer, which I also mentioned in my post on The Mask Bar. She reached out to me on Instagram and she actually told me that she remembered my visit a year ago and quite a number of their customers said they found The Mask Bar through my blog! ^^ I was really surprised when Jen told me that since I didn't really know how much of an impact that post had. I put up the same review on Yelp and on my Instagram and I'm just really happy that people actually did decide to stop by and check out the store!
So when Jen messaged me, she asked me to drop by the new store they have and told me she have some Korean skin care items set aside for me. I am beyond happy when she told me that and I though it was perfect timing as well since I needed to grab a couple of Korean beauty items for my giveaway in December.
Jennifer is so cute and bubbly and her laughter is so contagious! She will answer every Korean skin care queries that you might have.
Although the store might be small, it is a bit overwhelming to go in there since it is packed from top to bottom with sheet masks from a lot of brands. All over New York, you would find Korean beauty shops like Tony Moly, Face Shop and Nature Republic but the difference with the Mask Bar is that they carry skin care and a few Korean makeup items from brands that are not widely available in the US market. Brands like Etude House, Innisfree, iSOi, It's Skin, Leaders, MediHeal, SNP, Skinfood, IOPE, Hera and others. They also carry Too Cool for School and Dr. Jart which is also available in Sephora.
So lovely and homey. The store is very rustic chic.
Arent't these cute? Kbeauty packaging always gets me.
They have an ongoing deal with pre-packaged masks which is $10 for 10 masks. They also have a promo for Leaders masks which is BOGO and the box set of 10, which originally retails for $29 but is only $35 for 2 boxes. I personally bought 2 boxes of the Leaders sheet masks since it is one of my brands,
Jenn in her natural element. Her knowledge and outgoing personality is truly amazing!
I went to visit The Mask Bar SoHo with my godsister, Abby, and we took some polaroid shots! Abby got to keep our picture together but Jenn and The Mask Bar gets to keep the one of me and Jenn.
Jenn has also informed me that The Mask Bar in Ktown is closing down soon since that building where they're at is going to be turned into a hotel. The Mask Bar will be opening up a new place in Chinatown some time next year and I'm excited to see that one come into fruition.
The warmth and friendliness of Jenn and The Mask Bar is something that I truly cherish. Please visit the new Mask Bar in SoHo and tell her Joanne sent you! ^^ You can follow The Mask Bar SoHo on Instagram @themaskbar.soho. They also have a website for your online orders so you can also check out themaskbar.com.
The Mask Bar also gave me some goodies but I will share that in another post as I will slowly review each of them.